scenic design_password.png

Password360

digital security

PASSWORD360

Product Design

 
password

THE CHALLENGE

To incentivize people with risky online security behaviors to form better password management habits.

With frequent incidences of information leakage and security breaches happening around us, digital security is becoming an important issue. We want to incentive people with poor password management habits to adapt a better, more secure approach, and allude to the fact that your digital security isn’t just about you. but affects people around you as well.

MY role

User Interview, Ideation, Wire-framing, Hi-fi Mockup (Newsfeed)

Time frame

2 weeks

 
 

problem

Security of Personal Information

 
Banks have a cost of about $75/card for reissuance $141 per record (Ponemon 2017). Calculated by loss of market cap for companies + other quantified harms.

Banks have a cost of about $75/card for reissuance $141 per record (Ponemon 2017). Calculated by loss of market cap for companies + other quantified harms.

 

Passwords protect people’s accounts, which contain their personal information that can lead to serious consequences when leaked. While there are password management services like LastPass and 1Password in the market, people have surprisingly poor habits when it comes to managing their passwords, because:

  • Inadequate incentives to protect

  • Non-rivalrous

  • Externalized harm

  • Unknown harm from breach

  • Difficult to establish causality

 

insights

Spectrum of Password Management Habits

We interviewed 11 people about their password management habits, and from our conversations with them, we found that there is a spectrum of behaviors:

Screen Shot 2018-12-06 at 2.52.54 PM.png

Most people fall on the lower end of the spectrum, with a few exceptions of Password Manager super users. When asked why they use the same password for everything, here are people’s answers:

“I don’t have faith in my own memory.” (for complex passwords)
“I have nothing to lose.”

 

solution

Password360

We aim to Improve password management habits to improve digital security and reduce potential for breach and privacy harms, especially:

  • Improve incentives to protect 

  • Internalize harms to self and others

  • Quantify potential harms from breach

  • Surface notions of causality

 

Target users

Two Ends of the Spectrum

We mainly target people who are on the “unsafe” side of behavior spectrum, who have only one password, and use either autofill on their browser or mental recall to remember their account information. They can see how their security practices impacts their families/loved ones’ security.

When we have more product adoption, people who are on the “safer” side can also be reached through existing users with poor or “unsafe” behaviors, and see where their family members are in terms of digital security. Once they adopt the product, they also can act as catalysts to push family members to join Password360 and adopt better habits.

Other key customer activities include:

  • Store, retrieve and manage all their passwords

  • See how secure they and their family members are online

  • Get tips on how to improve their security

  • Get alerted when family members’ accounts have been compromised

 

Design process

User Flow

First, we visualized the user flow for some of the key activities in our product, including on-boarding, security score assessment, viewing security score, and getting notifications for breaches within their family.

password_flow
flow 2

Wire-framing

We then made wireframes for some of the key screens, including:

  • On-boarding

  • Managing Accounts

  • Viewing Personal and Family Security Scores

  • Newsfeed

 
wireframe
 

Hi-Fi Mockups

We turned these screens into high fidelity mockups, highlighting our key features:

Join by invitation from family or create an account to invite family members

Join by invitation from family or create an account to invite family members

Manage all your accounts and passwords by categories (social media, financial services, shopping, etc.)

Manage all your accounts and passwords by categories (social media, financial services, shopping, etc.)

View your security score and your impact on others whom you care about

View your security score and your impact on others whom you care about

View family’s real-time activities and alerts when a family member’s account is breached

View family’s real-time activities and alerts when a family member’s account is breached

Receive a monthly security report by email on the status and changes in your personal and family security score

Receive a monthly security report by email on the status and changes in your personal and family security score

 

acknowledgment

Our Team

Yejun Wu, Ching-Yi Lin, Ayo Animashaun, Jing Xiong, Maggie Chen