To incentivize people with risky online security behaviors to form better password management habits.
With frequent incidences of information leakage and security breaches happening around us, digital security is becoming an important issue. We want to incentive people with poor password management habits to adopt a better, more secure approach, alluding to the fact that your digital security isn’t just about you - but affects people around you as well.
User Interview, Ideation, Wire-framing, Hi-fi Mockup (Newsfeed)
Security of Personal Information
Passwords protect people’s accounts, which contain their personal information that can lead to serious consequences when leaked. While there are password management services like LastPass and 1Password in the market, people have surprisingly poor habits when it comes to managing their passwords, because:
Inadequate incentives to protect
Unknown harm from breach
Difficult to establish causality
Spectrum of Password Management Habits
We interviewed 11 people about their password management habits, and from our conversations with them, we found that there is a spectrum of behaviors:
Most people fall on the lower end of the spectrum, with a few exceptions of Password Manager super users. When asked why they use the same password for everything, here are people’s answers:
“I don’t have faith in my own memory.” (for complex passwords)
“I have nothing to lose.”
We aim to Improve password management habits to improve digital security and reduce potential for breach and privacy harms, especially:
Improve incentives to protect
Internalize harms to self and others
Quantify potential harms from breach
Surface notions of causality
Two Ends of the Spectrum
We mainly target people who are on the “unsafe” side of behavior spectrum, who have only one password, and use either autofill on their browser or mental recall to remember their account information. They can see how their security practices impacts their families/loved ones’ security.
When we have more product adoption, people who are on the “safer” side can also be reached through existing users with poor or “unsafe” behaviors, and see where their family members are in terms of digital security. Once they adopt the product, they also can act as catalysts to push family members to join Password360 and adopt better habits.
Other key customer activities include:
Store, retrieve and manage all their passwords
See how secure they and their family members are online
Get tips on how to improve their security
Get alerted when family members’ accounts have been compromised
First, we visualized the user flow for some of the key activities in our product, including on-boarding, security score assessment, viewing security score, and getting notifications for breaches within their family.
We then made wireframes for some of the key screens, including:
Viewing Personal and Family Security Scores
We turned these screens into high fidelity mockups, highlighting our key features:
Yejun Wu, Ching-Yi Lin, Ayo Animashaun, Jing Xiong, Maggie Chen