POINTING TO MEALPOINTS
socially engaged art
To design a provocative object that evokes human interactions and addresses food insecurity problems on campus.
In the light of the opening of another new non-meal-point cafe on campus, our team decided to build a sign post with signs pointing to the food places on campus.
Research, observation, ideation, making the actual post
Problem: Dwindling Dining Options on Campus
Cal Dining, UC Berkeley’s dining program, has been shutting down on-campus cafes and services (including the popular Late Night) that accept meal points from student’s paid meal plans - despite the growing student population.
On the other hand, a plethora of new non-meal-point dining options have spawned in replacement. This has been frustrating for students, especially those who have purchased meal plans, as they struggle to find places on campus to spend their meal points. Meanwhile, students who have not purchased meal plans are also affected, as the old cafes were replaced by newer, fancier, and more costly dining options.
In the light of the opening of another new non-meal-point cafe on campus, we decided to make a sign post with signs pointing to the food places on campus, including:
6 meal-point cafes (including two closed)
12 non-meal-point cafes on campus (excluding three more under construction).
History behind an Empty Lot
This project is about observing people in places, and this one particular space on campus really caught our attention.
It’s a construction lot just outside Evans Hall, where construction equipment are placed and trucks are parked. It seems like it’s been there forever - and nobody knows what the space is for, so we did some digging.
Then, at one point, there was a plan to rebuild Evans and make this lot a part of the Memorial glade.
Site Visit Observations
Intrigued by this mysterious lot, our team made multiple visits to observe the space at different times and locations.
Location: in front of the Math building and an Engineering library, so there are a lot of foot traffic
It’s wide open, even at night: anyone can walk inside without getting into trouble
There are high fences around the lot, so even though it’s wide open, there weren’t any student actually walking into the space, despite the amount of foot traffic around the area
Generally quiet and unguarded, yet somehow feels forbidden
Inside the lot
The area is paved, and there are cars and trucks parked inside (fewer at night)
A lot of construction materials and random trash:
Abandoned paper signs
Random things like a chair, road sign, etc.
Smells of gasoline and oil
The lot is pretty quiet, but we could hear faint noises from around the lot, where there are a lot of foot traffic:
Conversations about Engineering and Math
Bikes being locked
During one of our site observations, we saw a construction worker park in the Evans lot, and take a large piece of wood to the new cafe in front of Moffitt, which is also a no meal points location.
Synthesize & Reframe
Drawing from our research and site visits, we were able to make an immediately connection between the history of the site and its current state. Almost ironically, what used to be a Victory Garden that promotes sustainability and food security for students, is now a storage lot for the construction of a new cafe that doesn’t take meal-points from students.
This has led us to come to the idea of deploying a sign post at the lot to showcase the disparity between meal-point and non-meal-point dining locations on campusm, and highlight the problem of the increasing scarcity of affordable dining options on campus for students.
A signpost placed in the middle of campus directs students to dining options - indicating whether or not food points may be used there. […] This work is “by the students, for the students.” In many ways, taking back the campus that belongs to you. The playfulness of this design is wonderful.
Building the Sign Post
Two 2in. x 3in. x 96in. wood posts
Three pieces of plywood (for laser cutting)
White and red paint
Steps & Instructions
Measure out and cut 2in. x 3in. x 96in. wood post into four 2ft. Sections
Measure out 2inches of the end of two of the 2 ft sections
Measure out 1.5 inches of the end of the other two 2 ft sections
Predrill 2 holes onto the measure out ends of each section
Predrill corresponding holes onto flat sides of wooden sections so then can attach like picture below: (show picture of base)
Predrill 2 holes on the wider section of the wood post
Predrill corresponding holes onto the wooden sections that have 2 inch ends
Match 2inch end wooden sections to the corresponding side of the wood post. (Sections with 2in marked ends match with the wider side, 1.5in sections match narrower sides)
Glue 2in section onto wood post
Drill 2in section into wooden post
Glue 2in end onto 1.5in end
Drill 1.5in section into 2 in section
Repeat steps 8-12
… it is reminiscent of the signs you see in faraway, exotic places like the Caribbean or other vacation sites. Places where people *want* to feel isolated and remote. Yet on a campus, when food is concerned, distance is the last thing we desire! That is what really, truly drives home the humor and joy of this work.
We deployed the sign post at around 9AM in the morning, and we took turns to stay around it until about noon to observe people’s reactions and interactions.
Most of the times, people passed by and just ignored it. Some glanced at the sign before they continue to walk, and some circle around the sign to either read everything or take photos.
Occasionally, when a pair or a group of friends pass by, they would circle around, and even stop to converse about it. Unfortunately, while we were observing from afar, we were unable to capture these conversations, which would’ve been interesting to hear.
Before noon, two men (who seemed older than college students) came around, with clipboards in their hands. They walked up to the sign, shook it around, lifted it up, then put it back down.
Then later at night, we found two of the signs on the post, True Blue and Bear’s Lair (both non-meal points), broken.
Since both of these signs were at the top of the post, which is almost impossible to break by accident without knocking off the lower signs, we concluded that the signs were most likely broken off intentionally.
One of the broken pieces wasn’t found until the next morning, by which time the entire sign post had already disappeared. We looked around the area, even in nearby dumpsters, but the post sign was nowhere to be found.
All the events described above happened within a day after our deployment of the sign post. It wasn’t clear who had broken off the pieces, stole/confiscated the sign post, and what were their motivations behind these actions.We were only left wondering:
Does a stationary sign really bother people that much?
Do people not want to talk about Cal Dining’s decisions to close their locations and reduce their service, even as the UC Berkeley population continues to grow?
This piece is so successful that it was stolen. Let’s call that a compliment.
Read more about our provocation on Medium here, written by my team member Jess.
Jess Liu, Maisha Kabir, Evie Liu, Maggie Chen
Quotes from Prof. Jill Miller.